Privacy policy


Thank you for your interest in our company. Data protection is of a particularly high priority for the management of DEZ Health GmbH. Use of the DEZ Health GmbH is basically possible without providing any personal data. However, if a data subject wishes to make use of our company's special services via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the person concerned.

The processing of personal data, for example the name, address, email address or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in accordance with the for DEZ Health GmbH applicable country-specific data protection regulations. By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed about their rights by means of this data protection declaration.

the DEZ Health GmbH As the controller, has implemented numerous technical and organizational measures to ensure the most complete protection possible for personal data processed via this website. Nevertheless, internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every person concerned is free to transmit personal data to us in alternative ways, for example by telephone.

1. Definitions

The privacy policy of DEZ Health GmbH is based on the terms used by the European legislator for directives and regulations when the General Data Protection Regulation (GDPR) was adopted. Our data protection declaration should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.

We use the following terms in this data protection declaration:

  • a) personal data

    Personal data is all information that relates to an identified or identifiable natural person (hereinafter "data subject"). A natural person is regarded as identifiable who, directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier or one or more special features that express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person can be identified.

  • b) data subject

    Affected person is any identified or identifiable natural person whose personal data is processed by the person responsible for processing.

  • c) Processing

    Processing is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data such as the collection, recording, organization, ordering, storage, adaptation or change, reading, querying, use, Disclosure through transmission, dissemination or any other form of provision, comparison or linking, restriction, deletion or destruction.

  • d) Restriction of processing

    Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.

  • e) Profiling

    Profiling is any type of automated processing of personal data that consists of using this personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal To analyze or predict the preferences, interests, reliability, behavior, whereabouts or relocation of this natural person.

  • f) pseudonymization

    Pseudonymization is the processing of personal data in a way in which the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is stored separately and is subject to technical and organizational measures that ensure that the personal data is stored cannot be assigned to an identified or identifiable natural person.

  • g) Controller or controller

    The person responsible or the person responsible for the processing is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data. If the purposes and means of this processing are specified by Union law or the law of the member states, the person responsible or the specific criteria for his appointment can be provided for in accordance with Union law or the law of the member states.

  • h) Processors

    Processor is a natural or legal person, authority, institution or other body that processes personal data on behalf of the person responsible.

  • i) Recipient

    Recipient is a natural or legal person, authority, institution or other body to which personal data is disclosed, regardless of whether it is a third party or not. However, authorities that may receive personal data as part of a specific investigation according to Union law or the law of the member states are not considered recipients.

  • j) third party

    A third party is a natural or legal person, public authority, agency or body other than the data subject, the person responsible, the processor and the persons who are authorized to process the personal data under the direct responsibility of the person responsible or the processor.

  • k) Consent

    Consent is any voluntary, informed and unambiguous declaration of intent given by the person concerned for the specific case in the form of a declaration or other unequivocal affirmative action with which the person concerned indicates that they consent to the processing of their personal data is.

2. Name and address of the person responsible for processing

The person responsible within the meaning of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union and other provisions of a data protection nature is:

DEZ Health GmbH

Wandsbeker Koenigstrasse 50

22041 Hamburg

Hamburg

Tel .: +494031709752

Email: info@dezshop.de

Website: dezshop.de

3. Cookies

The website of the DEZ Health GmbH use cookies. Cookies are text files that are stored and stored on a computer system via an internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters through which websites and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the person concerned from other Internet browsers that contain other cookies. A specific internet browser can be recognized and identified via the unique cookie ID.

Through the use of cookies, the DEZ Health GmbH provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

Using a cookie, the information and offers on our website can be optimized in the interests of the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their access data every time they visit the website, because this is done by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in the online shop. The online shop uses a cookie to remember the items that a customer has placed in the virtual shopping cart.

The person concerned can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common internet browsers. If the person concerned deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.

4. Collection of general data and information

The website of the DEZ Health GmbH collects a series of general data and information every time the website is accessed by a data subject or an automated system. These general data and information are stored in the server's log files. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our website can be controlled, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

When using these general data and information, the DEZ Health GmbH no conclusions about the data subject. Rather, this information is required to (1) correctly deliver the content of our website, (2) optimize the content of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website and ( 4) to provide law enforcement authorities with the information necessary for law enforcement in the event of a cyber attack. These anonymously collected data and information are used by the DEZ Health GmbH therefore on the one hand statistically and furthermore evaluated with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data processed by us. The anonymous data in the server log files are stored separately from all personal data provided by a data subject.

5. Registration on our website

The data subject has the option of registering on the website of the controller by providing personal data. Which personal data is transmitted to the person responsible for the processing results from the respective input mask that is used for the registration. The personal data entered by the data subject are collected and stored exclusively for internal use by the person responsible for processing and for their own purposes. The person responsible for processing can arrange for the data to be passed on to one or more processors, for example a parcel service provider, who also uses the personal data exclusively for internal use attributable to the person responsible for processing.

By registering on the website of the person responsible for processing, the IP address assigned by the Internet service provider (ISP) of the person concerned, the date and time of registration are also saved. This data is stored against the background that this is the only way to prevent misuse of our services and, if necessary, to enable criminal offenses to be investigated. In this respect, the storage of this data is necessary to protect the person responsible for the processing. This data is generally not passed on to third parties unless there is a legal obligation to pass it on or it is used for criminal prosecution.

The registration of the data subject with the voluntary provision of personal data enables the data controller to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have them completely deleted from the database of the person responsible for processing.

The person responsible for the processing will provide any person concerned with information about which personal data is stored about the person concerned at any time upon request. Furthermore, the person responsible for processing corrects or deletes personal data at the request or advice of the person concerned, provided that there are no statutory retention requirements to the contrary. The entirety of the employees of the person responsible for processing are available to the data subject as contact persons in this context.

6. Contact options via the website

The website of the DEZ Health GmbH contains information that enables quick electronic contact to our company and direct communication with us, which also includes a general address for so-called electronic mail (e-mail address). If a data subject contacts the person responsible for processing by email or a contact form, the personal data transmitted by the data subject will be automatically saved. Such personal data transmitted on a voluntary basis by a data subject to the person responsible for processing are stored for the purposes of processing or contacting the data subject. This personal data is not passed on to third parties.

7. Comment function in the blog on the website

the DEZ Health GmbH offers users the option of leaving individual comments on individual blog posts on a blog located on the website of the controller. A blog is a website that is usually open to the public and in which one or more people, called bloggers or web bloggers, can post articles or write down thoughts in so-called blog posts. The blog posts can usually be commented on by third parties.

If a person concerned leaves a comment on the blog published on this website, in addition to the comments left by the person concerned, information on the time the comment was entered and the username (pseudonym) chosen by the person concerned are stored and published. Furthermore, the IP address assigned by the Internet service provider (ISP) of the person concerned is also logged. The IP address is stored for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content by submitting a comment. The storage of this personal data is therefore in the own interest of the person responsible for the processing, so that he can exculpate himself in the event of a violation of the law. This collected personal data will not be passed on to third parties unless such a transfer is required by law or serves the legal defense of the person responsible for the processing.

8. Routine deletion and blocking of personal data

The person responsible for the processing processes and stores personal data of the data subject only for the period of time that is necessary to achieve the storage purpose or if this is specified by the European directives and regulations or another legislator in laws or regulations, which the person responsible for the processing is subject to, was provided.

If the purpose of storage no longer applies or if a storage period prescribed by the European directives and ordinances or another responsible legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

9. Rights of the data subject

  • a) Right to confirmation

    Every person concerned has the right granted by the European directive and regulation giver to request confirmation from the person responsible for the processing as to whether personal data concerning them are being processed. If a data subject wishes to exercise this right to confirmation, they can contact an employee of the person responsible for processing at any time.

  • b) Right to information

    Every person affected by the processing of personal data has the right granted by the European directive and regulation giver to receive free information about the personal data stored about him and a copy of this information from the person responsible for the processing at any time. Furthermore, the European directives and regulations grant the data subject access to the following information:

    • the processing purposes
    • the categories of personal data that are processed
    • The recipients or categories of recipients to whom the personal data have been disclosed or are still being disclosed, in particular to recipients in third countries or to international organizations
    • if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
    • the existence of a right to correction or deletion of the personal data concerning you or to restriction of processing by the person responsible or a right to object to this processing
    • the existence of a right to lodge a complaint with a supervisory authority
    • if the personal data are not collected from the data subject: All available information on the origin of the data
    • the existence of automated decision-making including profiling in accordance with Article 22 (1) and (4) GDPR and - at least in these cases - meaningful information about the logic involved and the scope and intended effects of such processing for the data subject

    Furthermore, the data subject has a right to information as to whether personal data has been transmitted to a third country or to an international organization. If this is the case, the data subject also has the right to receive information about the appropriate guarantees in connection with the transmission.

    If a data subject wishes to make use of this right to information, they can contact an employee of the person responsible for processing at any time.

  • c) Right to rectification

    Every person affected by the processing of personal data has the right granted by the European directives and regulations to request the immediate correction of incorrect personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data - including by means of a supplementary declaration.

    If a data subject wishes to exercise this right to rectification, they can contact an employee of the controller at any time.

  • d) Right to erasure (right to be forgotten)

    Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to demand that the person responsible delete the personal data concerning them immediately, provided that one of the following reasons applies and insofar as the processing is not necessary:

    • The personal data were collected or otherwise processed for purposes for which they are no longer necessary.
    • The data subject revokes their consent, on which the processing was based in accordance with Article 6 (1) (a) GDPR or Article 9 (2) (a) GDPR, and there is no other legal basis for the processing.
    • The data subject objects to the processing in accordance with Art. 21 Paragraph 1 GDPR, and there are no overriding legitimate reasons for the processing, or the data subject objects in accordance with Art. 21 Paragraph 2 GDPR to the Processing a.
    • The personal data was processed unlawfully.
    • The deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the member states to which the person responsible is subject.
    • The personal data was collected in relation to the information society services offered in accordance with Art. 8 Para. 1 GDPR.

    If one of the above reasons applies and a data subject requests the deletion of personal data that was collected at the DEZ Health GmbH are stored, would like to initiate, they can contact an employee of the person responsible for the processing at any time. The employee of the DEZ Health GmbH will arrange for the deletion request to be complied with immediately.

    Has the personal data been transferred from the DEZ Health GmbH made public and our company, as the person responsible, is obliged to delete the personal data in accordance with Art. 17 Para. 1 GDPR, the DEZ Health GmbH Taking into account the available technology and the implementation costs, appropriate measures, including technical measures, to inform other data controllers who process the published personal data that the data subject has requested the deletion of all links from these other data controllers has requested for this personal data or for copies or replications of this personal data, insofar as the processing is not necessary. The employee of the DEZ Health GmbH will arrange the necessary in individual cases.

  • e) Right to restriction of processing

    Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to demand that the controller restrict the processing if one of the following conditions is met:

    • The correctness of the personal data is contested by the data subject for a period of time that enables the person responsible to check the correctness of the personal data.
    • The processing is unlawful, the person concerned refuses to delete the personal data and instead requests that the use of the personal data be restricted.
    • The person responsible no longer needs the personal data for the purposes of processing, but the data subject needs them to assert, exercise or defend legal claims.
    • The person concerned has lodged an objection to the processing in accordance with Art. 21 Paragraph 1 GDPR and it has not yet been determined whether the legitimate reasons of the person responsible outweigh those of the person concerned.

    Insofar as one of the above conditions is met and a data subject requests the restriction of personal data that is collected during the DEZ Health GmbH are stored, would like to request, they can contact an employee of the person responsible for processing at any time. The employee of the DEZ Health GmbH will cause the processing to be restricted.

  • f) Right to data portability

    Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to receive the personal data concerning them, which have been made available to a person responsible by the person concerned, in a structured, common and machine-readable format. You also have the right to transfer this data to another person responsible without hindrance from the person responsible to whom the personal data was provided, provided that the processing is based on the consent pursuant to Art. 6 Para. 1 Letter a GDPR or Art. 9 Para . 2 letter a DS-GVO or on a contract according to Art. 6 para. 1 letter b DS-GVO and the processing is carried out using automated procedures, unless the processing is necessary for the performance of a task that is in the public interest or takes place in the exercise of public authority, which has been assigned to the person responsible.

    Furthermore, when exercising their right to data portability in accordance with Art. 20 (1) GDPR, the data subject has the right to have the personal data transmitted directly from one person responsible to another, insofar as this is technically feasible and if this does not affect the rights and freedoms of other persons.

    In order to assert the right to data portability, the data subject can contact an employee of DEZ Health GmbH turn around.

  • g) Right to object

    Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to object at any time to the processing of personal data relating to them which is based on Art. 6 Paragraph 1 Letter e or f DS-GVO takes place to object. This also applies to profiling based on these provisions.

    the DEZ Health GmbH no longer processes the personal data in the event of an objection, unless we can prove compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

    Processes the DEZ Health GmbH personal data in order to operate direct mail, the data subject has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling insofar as it is associated with such direct advertising. If the data subject objects to the DEZ Health GmbH processing for direct marketing purposes, the DEZ Health GmbH no longer process the personal data for these purposes.

    In addition, the data subject has the right, for reasons that arise from his or her particular situation, to object to the processing of personal data concerning him or her that was carried out during the DEZ Health GmbH for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 Para. 1 GDPR, to object, unless such processing is necessary to fulfill a task in the public interest.

    To exercise the right to object, the data subject can contact any employee of the DEZ Health GmbH or contact another employee. The data subject is also free, in connection with the use of information society services, regardless of Directive 2002/58 / EC, to exercise their right of objection by means of automated procedures in which technical specifications are used.

  • h) Automated decisions in individual cases including profiling

    Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations not to be subject to a decision based solely on automated processing - including profiling - which has legal effects on them or similarly significantly affects them, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the person responsible, or (2) is permissible on the basis of Union or Member State law to which the person responsible is subject and these legal provisions take appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject or (3) is made with the express consent of the data subject.

    If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the data controller, or (2) it is based on the data subject's explicit consent, the DEZ Health GmbH appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject, including at least the right to obtain intervention by a person on the part of the person responsible, to express their own point of view and to contest the decision.

    If the data subject wishes to assert rights with regard to automated decisions, they can contact an employee of the person responsible for processing at any time.

  • i) Right to withdraw consent under data protection law

    Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to revoke their consent to the processing of personal data at any time.

    If the data subject wishes to assert their right to withdraw consent, they can contact an employee of the person responsible for processing at any time.

10. Data protection provisions on the application and use of Facebook

The person responsible for the processing has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is a social meeting point operated on the Internet, an online community that usually enables users to communicate with one another and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Among other things, Facebook enables users of the social network to create private profiles, upload photos and network via friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the person responsible for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland.

Each time one of the individual pages of this website is accessed, which is operated by the person responsible for processing and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective Facebook Component causes a representation of the corresponding Facebook component to be downloaded from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook receives knowledge of which specific subpage of our website is visited by the person concerned.

If the person concerned is logged in to Facebook at the same time, Facebook recognizes which specific sub-page of our website the person concerned is visiting with each visit to our website by the person concerned and for the entire duration of the respective stay on our website. This information is collected by the Facebook component and assigned to the respective Facebook account of the person concerned by Facebook. If the person concerned activates one of the Facebook buttons integrated on our website, for example the "Like" button, or if the person concerned makes a comment, Facebook assigns this information to the person concerned’s personal Facebook user account and saves this personal data .

Facebook always receives information via the Facebook component that the person concerned has visited our website if the person concerned is logged into Facebook at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, they can prevent the transmission by logging out of their Facebook account before calling up our website.

The data guideline published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

11. Data protection provisions on the application and use of Google Analytics (with anonymization function)

The person responsible for processing has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, collection and evaluation of data on the behavior of visitors to Internet pages. A web analysis service collects, among other things, data on the website from which a data subject came to a website (so-called referrer), which sub-pages of the website were accessed or how often and for how long a sub-page was viewed. A web analysis is mainly used to optimize a website and for a cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA. 94043-1351, UNITED STATES.

The person responsible for processing uses the addition “_gat._anonymizeIp” for web analysis via Google Analytics. By means of this addition, the IP address of the Internet connection of the person concerned is shortened and anonymized by Google if our Internet pages are accessed from a member state of the European Union or from another signatory to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website.

Google Analytics places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. With the setting of the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the person concerned is automatically triggered by the respective Google Analytics component To transmit data to Google for the purpose of online analysis. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the person concerned, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission accounting.

The cookie is used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website by the person concerned. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass this personal data collected through the technical process on to third parties.

The person concerned can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the option of objecting to the collection of the data generated by Google Analytics relating to the use of this website as well as the processing of this data by Google and to prevent this. To do this, the person concerned must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data or information on website visits may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the information technology system of the person concerned is deleted, formatted or reinstalled at a later point in time, the person concerned must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the person concerned or another person who is attributable to their sphere of influence, there is the option of reinstalling or reactivating the browser add-on.

Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link https://www.google.com/intl/de_de/analytics/.

12. Data protection provisions on the application and use of Instagram

The controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and enables users to share photos and videos and also to disseminate such data in other social networks.

The operating company for Instagram's services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which an Instagram component (Insta button) has been integrated, the Internet browser on the information technology system of the person concerned is automatically replaced by the respective Instagram component causes a representation of the corresponding component to be downloaded from Instagram. As part of this technical process, Instagram receives information about which specific subpage of our website is visited by the person concerned.

If the person concerned is logged in to Instagram at the same time, Instagram recognizes which specific sub-page the person concerned is visiting with each visit to our website by the person concerned and for the entire duration of the respective stay on our website. This information is collected by the Instagram component and assigned to the respective Instagram account of the person concerned by Instagram. If the person concerned clicks one of the Instagram buttons integrated on our website, the data and information transferred are assigned to the personal Instagram user account of the person concerned and stored and processed by Instagram.

Instagram always receives information via the Instagram component that the person concerned has visited our website if the person concerned is logged in to Instagram at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram, they can prevent the transmission by logging out of their Instagram account before visiting our website.

Further information and the applicable data protection provisions of Instagram can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

13. Data protection provisions on the application and use of Jetpack for WordPress

The controller has integrated Jetpack on this website. Jetpack is a WordPress plug-in that offers the operator of a website that is based on WordPress additional functions. Jetpack allows the website operator, among other things, an overview of the visitors to the site. By displaying related articles and publications or the ability to share content on the site, it is also possible to increase the number of visitors. In addition, security functions are integrated in Jetpack so that a website using Jetpack is better protected against brute force attacks. Jetpack also optimizes and accelerates the loading of the images integrated on the website.

The operating company of the Jetpack plug-in for WordPress is Automattic Inc., 132 Hawthorne Street, San Francisco, CA 94107, USA. The operating company uses the tracking technology from Quantcast Inc., 201 Third Street, San Francisco, CA 94103, USA.

Jetpack places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a Jetpack component has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Jetpack component to provide data for analysis purposes to be transmitted to Automattic. As part of this technical process, Automattic gains knowledge of data that is subsequently used to create an overview of website visits. The data obtained in this way are used to analyze the behavior of the person concerned who accessed the website of the person responsible for processing and are evaluated with the aim of optimizing the website. The data collected via the Jetpack component will not be used to identify the person concerned without the prior express consent of the person concerned. The data is also made known to Quantcast. Quantcast uses the data for the same purposes as Automattic.

The person concerned can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Automattic / Quantcast from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Automattic can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the option of objecting to the collection of the data generated by the Jetpack cookie relating to the use of this website and the processing of this data by Automattic / Quantcast and to prevent such. To do this, the person concerned must press the opt-out button under the link https://www.quantcast.com/opt-out/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies are deleted on the data subject's system after an objection, the data subject must call up the link again and set a new opt-out cookie.

With the setting of the opt-out cookie, however, there is the possibility that the website of the person responsible for processing can no longer be fully used by the person concerned.

Automattic's current data protection regulations are available at https://automattic.com/privacy/. Quantcast's current data protection regulations are available at https://www.quantcast.com/privacy/.

14. Data protection provisions on the application and use of Matomo

The person responsible for processing has integrated the Matomo component on this website. Matomo is an open source software tool for web analysis. Web analysis is the collection, collection and evaluation of data on the behavior of visitors to Internet pages. A web analysis tool collects, among other things, data on the website from which a person concerned came to a website (so-called referrer), which sub-pages of the website were accessed or how often and for how long a sub-page was viewed. A web analysis is mainly used to optimize a website and for a cost-benefit analysis of internet advertising.

The software is operated on the server of the person responsible for processing; the log files, which are sensitive under data protection law, are stored exclusively on this server.

The purpose of the Matomo component is to analyze the flow of visitors to our website. The person responsible for processing uses the data and information obtained, among other things, to evaluate the use of this website in order to compile online reports showing the activities on our website.

Matomo places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. Setting the cookie enables us to analyze the use of our website. Each time one of the individual pages of this website is called up, the Internet browser on the information technology system of the person concerned is automatically prompted by the Matomo component to transmit data to our server for the purpose of online analysis. As part of this technical process, we gain knowledge of personal data, such as the IP address of the person concerned, which, among other things, enables us to understand the origin of the visitors and clicks.

The cookie is used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website. Each time you visit our website, this personal data, including the IP address of the internet connection used by the person concerned, is transferred to our server. This personal data is saved by us. We do not pass this personal data on to third parties.

The person concerned can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting in the internet browser used would also prevent Matomo from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Matomo can be deleted at any time via an internet browser or other software programs.

Furthermore, the data subject has the option of objecting to the collection of data generated by Matomo relating to the use of this website and of preventing such collection. To do this, the person concerned must set “Do Not Track” in their browser.

With the setting of the opt-out cookie, however, there is the possibility that the website of the person responsible for processing can no longer be fully used by the person concerned.

Further information and the applicable data protection provisions of Matomo can be found at https://matomo.org/privacy/.

15. Data protection provisions on the application and use of Twitter

The controller has integrated components from Twitter on this website. Twitter is a multilingual, publicly accessible microblogging service on which users can publish and distribute so-called tweets, i.e. short messages that are limited to 280 characters. These short messages are available to everyone, including people who are not logged on to Twitter. The tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user's tweets. Twitter also enables a broad audience to be addressed via hashtags, links or retweets.

Twitter's operating company is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

Each time one of the individual pages of this website is accessed, which is operated by the person responsible for processing and on which a Twitter component (Twitter button) has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective Twitter component causes a representation of the corresponding Twitter component to be downloaded from Twitter. Further information on the Twitter buttons is available at https://about.twitter.com/de/resources/buttons. As part of this technical process, Twitter receives information about which specific subpage of our website is visited by the person concerned. The purpose of integrating the Twitter component is to enable our users to redistribute the content of this website, to make this website known in the digital world and to increase our visitor numbers.

If the person concerned is logged in to Twitter at the same time, Twitter recognizes which specific subpage of our website the person concerned is visiting each time our website is accessed by the person concerned and for the entire duration of their stay on our website. This information is collected by the Twitter component and assigned to the respective Twitter account of the data subject by Twitter. If the person concerned clicks one of the Twitter buttons integrated on our website, the data and information transferred with it are assigned to the personal Twitter user account of the person concerned and stored and processed by Twitter.

Twitter always receives information via the Twitter component that the person concerned has visited our website if the person concerned is logged into Twitter at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on the Twitter component or not. If the data subject does not want this information to be transmitted to Twitter, they can prevent the transmission by logging out of their Twitter account before calling up our website.

The applicable data protection provisions of Twitter can be found at https://twitter.com/privacy?lang=de.

16. Payment method: Data protection provisions for Klarna as a payment method

The controller has integrated Klarna components on this website. Klarna is an online payment service provider that enables purchase on account or flexible installment payments. Klarna also offers other services, such as buyer protection or an identity and credit check.

Klarna is operated by Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden.

If the person concerned selects either "purchase on account" or "installment purchase" as a payment option during the ordering process in our online shop, the data of the person concerned will be automatically transmitted to Klarna. By selecting one of these payment options, the person concerned consents to the transfer of personal data required to process the invoice or installment purchase or to check identity and creditworthiness.

The personal data transmitted to Klarna are usually first name, last name, address, date of birth, gender, email address, IP address, telephone number, mobile phone number and other data that are necessary to process an invoice or installment purchase . Personal data related to the respective order is also required to process the purchase contract. In particular, there may be mutual exchange of payment information, such as bank details, card number, expiry date and CVC code, number of items, item number, data on goods and services, prices and tax charges, information on previous purchasing behavior or other information on the financial situation of the person concerned .

The transmission of the data is aimed in particular at identity verification, payment administration and fraud prevention. The person responsible for processing will transmit personal data to Klarna in particular if there is a legitimate interest in the transmission. The personal data exchanged between Klarna and the person responsible for processing are transmitted by Klarna to credit agencies. The purpose of this transmission is to check your identity and creditworthiness.

Klarna also passes on the personal data to affiliated companies (Klarna Group) and service providers or subcontractors, insofar as this is necessary to fulfill the contractual obligations or the data is to be processed on behalf of.

To decide on the establishment, implementation or termination of a contractual relationship, Klarna collects and uses data and information about the previous payment behavior of the person concerned as well as probability values for their behavior in the future (so-called scoring). The calculation of the scoring is carried out on the basis of scientifically recognized mathematical-statistical procedures.

The person concerned has the option of revoking their consent to the handling of personal data from Klarna at any time. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.

Klarna's current data protection regulations can be found at https://cdn.klarna.com/1.0/shared/content/policy/data/de_de/data_protection.pdf.

17. Payment method: data protection provisions for PayPal as a payment method

The person responsible for processing has integrated components from PayPal on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which are virtual private or business accounts. PayPal also offers the option of processing virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an email address, which is why there is no classic account number. PayPal makes it possible to initiate online payments to third parties or to receive payments. PayPal also acts as a trustee and offers buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the person concerned selects “PayPal” as the payment option in our online shop during the ordering process, the data of the person concerned will be automatically transmitted to PayPal. By selecting this payment option, the person concerned consents to the transfer of personal data required for payment processing.

The personal data transmitted to PayPal are usually first name, last name, address, email address, IP address, telephone number, mobile phone number or other data that are necessary for payment processing. Personal data related to the respective order is also required to process the purchase contract.

The purpose of transmitting the data is to process payments and prevent fraud. The person responsible for processing will transmit personal data to PayPal in particular if there is a legitimate interest in the transmission. The personal data exchanged between PayPal and the person responsible for processing may be transmitted by PayPal to credit reporting agencies. The purpose of this transmission is to check your identity and creditworthiness.

PayPal may pass on the personal data to affiliated companies and service providers or subcontractors, insofar as this is necessary to fulfill the contractual obligations or the data is to be processed on behalf of the company.

The data subject has the option of revoking their consent to the handling of personal data at any time vis-à-vis PayPal. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.

PayPal's current data protection regulations can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

18. Legal basis for processing

Art. 6 I lit. a GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary to fulfill a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to such processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, for example to fulfill tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, it may be necessary to process personal data in order to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our company were injured and his name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d GDPR.
Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the person concerned do not prevail. We are particularly permitted to carry out such processing operations because they have been specifically mentioned by the European legislator. In this respect, he took the view that a legitimate interest could be assumed if the person concerned is a customer of the person responsible (recital 47 sentence 2 GDPR).

19. Legitimate interests in the processing that are being pursued by the controller or a third party

If the processing of personal data is based on Article 6 I lit.f GDPR, our legitimate interest is the conduct of our business activities for the benefit of all our employees and our shareholders.

20. Duration for which the personal data are stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After the period has expired, the relevant data is routinely deleted, provided that it is no longer required to fulfill or initiate a contract.

21. Statutory or contractual provisions for the provision of personal data; Necessity for the conclusion of the contract; Obligation of the data subject to provide the personal data; possible consequences of non-provision

We explain to you that the provision of personal data is in part required by law (e.g. tax regulations) or can also result from contractual regulations (e.g. information on the contractual partner).
In order to conclude a contract, it may sometimes be necessary for a data subject to provide us with personal data that we subsequently have to process. For example, the data subject is obliged to provide us with personal data when our company concludes a contract with them. Failure to provide personal data would mean that the contract could not be concluded with the person concerned.
Before the person concerned provides personal data, the person concerned must contact one of our employees. Our employee explains to the person concerned on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what consequences the failure to provide the personal data would have.

22. Existence of automated decision-making

As a responsible company, we do not use automatic decision-making or profiling.

23. Facebook pixels, custom audiences and Facebook conversion

The so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”), is used within our online offer.

With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to only display the Facebook ads placed by us to Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that are based on the visited Websites) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called "conversion").

The processing of the data by Facebook takes place within the framework of Facebook's data usage guidelines. Accordingly, general information on the presentation of Facebook ads in the Facebook data usage guidelines: https://www.facebook.com/policy. Special information and details about the Facebook pixel and how it works can be found in the Facebook help section: https://www.facebook.com/business/help/651294705016616.

If we ask the user for consent (e.g. in the context of a cookie consent), the legal basis for this processing is Art. 6 Paragraph 1 lit. GDPR. Otherwise, the personal data of the users will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit.f. GDPR).

Facebook is certified under the Privacy Shield Agreement and thereby guarantees to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. In order to set which types of advertisements are shown to you within Facebook, you can call up the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are adopted for all devices such as desktop computers or mobile devices.

You can also use cookies for range measurement and advertising purposes via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and the US website (http://www.aboutads.info/). choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).